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Resume

Work
Experience

2021- Present

Director of School Communications | Archdiocese of Boston

  • Lead enterprise-level communications strategy for 90+ Catholic schools across a multi-million-dollar education system

  • Develop and maintain integrated content calendars aligning enrollment, brand, and institutional priorities

  • Write and distribute executive-level communications including Superintendent press releases, email campaigns, and crisis messaging

  • Design and optimize digital enrollment campaigns across web, paid media, and social platforms

  • Track performance using Google Analytics and campaign reporting; adjust messaging based on engagement and conversion data

  • Advise school leaders on SEO best practices, website architecture, and brand positioning

2018-2021

Communications Director | Sacred Heart Catholic Church, Manassas, VA

  • Social media strategy 

  • Content creator

  • Community builder

  • Event Planning

2019-2020

Digital Marketing Strategist | Midstream Marketing

  • Developed and executed content strategies for wealth management firms and financial advisors

  • Created educational financial content, email marketing campaigns, and conversion-focused website copy

  • Implemented lead generation funnels integrating organic, paid, and email strategies

  • Monitored and analyzed performance metrics; presented attribution and growth reports to clients

2019

Regional Recruiting Director | Farmers Insurance

  • Recruited candidates for agency program

  • Event planning 

  • Conducted interviews, educated candidates about insurance products

2017 - Present

Independent Marketing Consultant

  • Develop full-funnel digital marketing strategies for small businesses and mission-driven organizations

  • Create SEO-optimized web content, email campaigns, and paid media strategies

  • Conduct content audits and recommend structural improvements to improve search visibility

  • Manage client reporting and analytics performance reviews

Education

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2025-2026

Southern New Hampshire University | MBA

Expected completion date, June 2026

Merit Pages Profile Link

2013-2017

Franciscan University of Steubenville| Bachelor's Degree

Major: Marketing 

Minor: Writing 

Skills
& Expertise

  • Full-Funnel Content Strategy • Enterprise Content Planning • SEO & AI Search Optimization • GA4 Analytics • Email Marketing • Financial Services Marketing • Content Audits • Paid Media Strategy Cross-Functional Collaboration (UX & Web Teams)  • Digital Marketing • Social Media Marketing • Content Strategy

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